“So, while we were signed to Universal itself in Europe, we were able to strike a deal with the company that gave us the ability to pick our own label for each album in the United States. And we had such a bad experience, especially in the United States, with this merger that it became really important for us that we find people who really wanted to work with us, and that we could trust, in the United States. “I don’t know if you remember when Universal merged with Polygram, which was our record company at the time? But it all took place during the release of our fourth album Gran Turismo. “Frankly, quite frankly, this all goes back a few years to when we agreed our current deal with Universal. Guitarist and lead Cardigan Peter Svensson candidly explained the problem as we talked on a transatlantic telephone line. Yet Super Extra Gravity, the Cardigan’s very worthy follow-up to the outstanding Long Gone Before Daylight, has languished in limbo, unable to find an American label, for almost a year after its European release. The rich and effortless beauty of Nina Persson’s voice, complimented perfectly by the pop tones of her bandmates, has been one of the most recognisable sounds in pop music for fully a dozen years. The sound of the Cardigans has always been best described with L-words. I’ve counted every entry in the Oxford English Dictionary, and I can tell you quite categorically that if you were to look precisely halfway between “languid” and “luxuriant”, you’d find the word “lovely”.
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